MRCO-Egypt helps you with these brand strategies
A brand audit is not only its analysis. Is a thorough examination of a brand’s current position relative to its competitors and a review of its effectiveness with the best performance.
MRCO-Egypt helps you determine the strength of your unique brand as well as your weaknesses or inconsistencies and opportunities for content improvement and new developments.
Brand architecture is a system that creates brands, products, and services designed for marketing helping the public access all relative to a brand.
MRCO-Egypt will create a successful brand architecture that allows you to form opinions and preferences for a whole category of brands by interacting, processing, mapping, and learning about a single brand in your company’s family.
Mission, Vision, Values
Mission and vision are linked to an organization’s objectives and are normally communicated in writing. Both are statements of the organization that answer questions about who you are, what you value for people, and where you go from a strategic view.
Brand positioning was defined by Kotler as “the act of designing the offer and image of the firm to occupy a distinctive place in the spirit of the target market.”
In other words, brand positioning describes the heart story of how a brand may differ from the voice of tone in the same sector, or how it is in the minds of customers.
MRCO-Egypt a brand positioning strategy, therefore, involves creating brand partnerships in the minds of audiences to make them perceive the brand in a specific way.