MRCO-Egypt knows brand identity essential components
Before sending the graphic sign of your brand to the world, it is important to design a logo to represent your mission, vision, and values, what do you want to project to others. We should consider how to protect the design and the company behind the brand, through the correct use of trademark law. The transition from concept to operation from design to brand is crucial.
Brand Visual Style
The brand style management takes the essence of your image… your main goal, vision, mission, and values to make an interpretation of it into the plan, additionally discloses to everybody precisely how to convey your image.
A brand’s style guide is a set of design principles and rules that allow you to create consistent visual messages. It applies to everything the brand distributes, from website design to printed advertising materials, advertising, and even social media.
A visual style guide defines the visual tone of a brand so anyone who has access to it can jump and design something that matches what customers and fans are accustomed to. In this way, the company shows the world who it is and what it thinks of itself.
Each brand is unique and projects its own essence, so you can contact a brand identity agency any time you need assistance and consultation.
Brand Color System
What do you think when you hear “love”? Regardless of whether a positive or negative feeling, it doubtlessly inspires a more grounded passionate reaction than when you hear an expression like “bicycle rack”. Emotions are incredible and dynamic.
Colors leave an impression on the public. People tend to relate a color with a feeling and inner characteristic of the personality and its strengths.
As part of the brand design, the main idea is to cultivate a strong emotional relationship with your customers. You can’t tell the entire story of your company in the logo or showcase, but branded colors provide a direct shortcut to the heart of your customers.
Branding is a design tool in your brand identity building, that acts like a kit that allows you to define the aesthetic appearance of your brand’s primary messaging.
Basically, this is what it looks like: pictures or images. Branding is an element of visual narration of your personality and is often overlooked at the expense of brand integrity.
MRCO-Egypt agency applies the well-known branding style methods achieving people keep your brand in mind.
We do not design an image just because it is pretty (or funny, or cool, or unusual). We create the emotional connection needed to effectively communicate and coordinate your communication elements and positioning.