Essential Brand Identity

Brand identity is the noticeable components of a brand a tone, plan, and logo design.

This concept can be defined as the perception of the brand in the minds of customers, powered by the development over time of the concept based on interactions of the company with its customers and stakeholders that take place in many ways like online and offline channels and do not necessarily involve the purchase or use of products and services.

In Branding, image and identity are two very different terms that we could define as follows:

Brand image; It is the perception we have about what a specific brand projects outward, the view of your item or company by customers.

Brand identity; It is the set of characteristic elements that build your brand, and that we can create and manage through Branding.  In other words, is the way you need the shopper to see your item or brand, helping shape the character of the item, administration, or organization.

In other words, Identity is everything that makes up our brand, gives it meaning, and builds a unique value that differentiates it from other brands on the market and serves to identify itself to its audiences.

While the Image, are those meanings capable of provoking reactions of attraction or repulsion in audiences due to their actions, expressions, and relationships with them.

MRCO-Egypt knows brand identity essential components

Trademark (Logo)

Before sending the graphic sign of your brand to the world, it is important to design a logo to represent your mission, vision, and values, what do you want to project to others. We should consider how to protect the design and the company behind the brand, through the correct use of trademark law. The transition from concept to operation from design to brand is crucial.

Brand Visual Style

The brand style management takes the essence of your image… your main goal, vision, mission, and values to make an interpretation of it into the plan, additionally discloses to everybody precisely how to convey your image.

A brand’s style guide is a set of design principles and rules that allow you to create consistent visual messages. It applies to everything the brand distributes, from website design to printed advertising materials, advertising, and even social media.

A visual style guide defines the visual tone of a brand so anyone who has access to it can jump and design something that matches what customers and fans are accustomed to. In this way, the company shows the world who it is and what it thinks of itself.

Each brand is unique and projects its own essence, so you can contact a brand identity agency any time you need assistance and consultation.

Brand Color System

What do you think when you hear “love”? Regardless of whether a positive or negative feeling, it doubtlessly inspires a more grounded passionate reaction than when you hear an expression like “bicycle rack”. Emotions are incredible and dynamic.

Colors leave an impression on the public. People tend to relate a color with a feeling and inner characteristic of the personality and its strengths.

As part of the brand design, the main idea is to cultivate a strong emotional relationship with your customers. You can’t tell the entire story of your company in the logo or showcase, but branded colors provide a direct shortcut to the heart of your customers.

Imagery Style

Branding is a design tool in your brand identity building, that acts like a kit that allows you to define the aesthetic appearance of your brand’s primary messaging.

Basically, this is what it looks like: pictures or images. Branding is an element of visual narration of your personality and is often overlooked at the expense of brand integrity.

MRCO-Egypt agency applies the well-known branding style methods achieving people keep your brand in mind.

We do not design an image just because it is pretty (or funny, or cool, or unusual). We create the emotional connection needed to effectively communicate and coordinate your communication elements and positioning.

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