Current Situation Brand Consultation
Brand consultation is analyzing business brands the actual situation in comparison to their competitors
A work of brand management in order to make it known and desired, becoming more than a positive image perception both in the minds and hearts of consumers since it includes all actions related to building its purpose and values from the base of creating a connection with the public to influence their purchasing decisions.
This is a process that begins when we plan, structure, and promote each company as an individual that is different from another that has customers that feel, experience, and remember the creative brand in a different way.
This perspective is based not only on the image it wants to convey but on social, cultural, and economic contexts where employees and customers are involved. For that reason, differentiation is the key to success and the first step to standing out from the competition, so it is mandatory to create a unique concept from start to finish.
What is a brand consultation?
A brand consultation works on the creation and management of brands throughout their entire trajectory, thanks to a set of attributes and values inherent to it that will make the public or audience identify with it.
The first step is to investigate and delve, objectively and independently, within the firm to uncover its strengths and weaknesses in its current business model.
Once these aspects have been identified and analyzed, we are in a position to propose solutions and procedures that will increase the organization’s competitiveness, productivity, and profitability.
Moreover, there are agencies (like ours) that, in addition to making the diagnosis and proposing solutions also help throughout the implementation process, in order to offer continuous support and greater security when it comes to achieving the objectives.
Why MRCO-Egypt Brand Consultants?
MRCO-Egypt provides solutions on branding consulting, including analytics, content, product designs, and global expertise for companies to help them sell their products or services more accurately.
MRCO-Egypt started doing this by analyzing the actual situation in comparison to its competitors as a consultant agency.
The core values of your project serve as a compass that guides the firm history, actions, behaviors, and decision-making for marketing.
Is true you will have to make difficult decisions for your brand, graphic, and media consulting as a brand strategy development that believes in the power of standing out and catching the attention of a saturated and distracted audience of clients and prospects from the design view in your market.
MRCO-Egypt team wants to help you create and implement powerful strategies to consolidate the brand’s name with the effort of strategic professionals who are willing to attend to your needs according to the nature of your sector.
We create each purpose guided by the organization’s objectives and ambitions that go beyond the sector, translating it into exciting storytelling, incorporating the brand service manifesto, and carrying out its definitions on driving identity traits that arise from the organization’s dialogue with its stakeholders, customers, and external people.
MRCO-Egypt investigates objectively and independently to uncover strengths and weaknesses for brands
Verbal, Visual, and Sensory Identity
We create systems for the five senses: names, slogans, brand phrases, the nomenclature of services and products as logos, symbols, characters and icons, original fonts, color harmonies, and applications to corporate material, setting of spaces, institutional and commercial spaces, advertising, and social networks as well.
Positioning, Promises, Lines of Communication
Brand consultation services define the position of the brands primarily. From that desired position, we identify their focused value promises, guided by the way customers search, compare, choose and buy as long as they allow value to be captured. We create messages and communication systems that activate positioning, as guidelines or within a comprehensive communication program.
MRCO-Egypt plans and implements the launch of your brand, both to internal and external audiences.
The instruction and construction of your brand, as well as the textual, graphic, and video content oriented to the integral digital development of the company’s image, are important aspects that must be consistent in order to transmit a transparent, close and professional message.
We have experience in the management of practices and the creation of brand identity, addressing some basic elements for people and companies; within which are answering questions such as why the brand is important to your product or service, what are the main aspects of the brand and how to determine your own objective by asking the right questions.
A consultant from MRCO-Egypt will discuss safe practices for working from the trade that will help establish that brand identity in the long term, ready for a successful advertising project.
MRCO-Egypt includes creative marketing strategists using special talents in areas such as art, design and branding ideas with analytics to deliver products in an inspiring customer experience based on consumer consent and effective in a short time.